Straight answers about social media, video content, and getting found online — written for people who run a trades business, not a marketing department.
You pull out your phone on a job you have done a hundred times and draw a blank. The moments worth filming are already in front of you — here is how to spot them.
Sitting on a finished video because you are not sure it is the right hour to post? Here are the windows that work — and why consistency matters more than the clock.
One week you put up four videos, then a busy stretch of jobs hits and you go dark for a month. Here is a posting schedule you can actually sustain.
The feed looks like ads and marketplace listings, but the homeowners who actually hire contractors are still on Facebook every day — especially in local groups.
Posting a finished-job photo every few weeks and hearing nothing back? Here is what actually belongs on a contractor's feed — and what to leave off.
TikTok stopped being a dance app a while ago. Where it genuinely helps a contractor, where it falls flat, and how to test it without blowing up your week.
A sloppier competitor is booked out for weeks while you wait on the phone to ring. Homeowners hire on visibility and trust signals, not craftsmanship they can't see yet.
Most contractors should plan on 5% to 10% of revenue — but the percentage matters less than spending it consistently on things that reach local homeowners.
Referrals are still the best leads you will ever get, but they only travel as fast as your past customers happen to talk. The busiest contractors run both channels.
There are dozens of marketing things you could be doing and maybe two hours a week to do them. Here are the three that actually move work toward you.
From filming it yourself to hiring a full agency — the real numbers behind contractor video content in 2026, what drives the price, and what each budget buys.
Your work is solid and your customers are happy, so why doesn't your business show up when someone nearby searches? The small, fixable gaps that add up to invisibility.
While you are on the job site doing the work, your potential customers are at home scrolling. How social media video turns your everyday work into more local jobs.